My personal brand can be described in a few words: timeless, homey, and personal. This logo is meant to encapsulate all of these.
Process
I began with the ideation of my initials and shapes. Below are my sketches at the beginning of this process. I moved from using multiple letters to just the “A”, and then shifted to a more subtle showing of the “A” within a rose.
After narrowing down my sketches into a specific direction, I moved them into Adobe Illustrator. Once getting into this step, these are all of the versions of the rose logo that I started with. Eventually, I narrowed down the style and coloring.
While creating the different variations of my logo, I also decided on this rich color palette and these formal typefaces.
Final Logo
After multiple rounds of critique with my peers and professor, I narrowed down my logo style and made sure it was cleaned up. Below is my final main logo for my brand.
Once I decided on my final logo, I created variations for different applications to ensure optimal usability and accessibility.
Application
Business Card
LinkedIn banner
Remember Me Piece
This piece was created to be a part of my personal brand that would help employers remember me after speaking with me. It is a small flower seed packet with my logo and a short saying that would reflect my desire to work for the company and intentionality with my design.
